British Heart Foundation Hit Hard, Fast & Spot-On
You have a serious subject - life threatening even - to engage a wide audience with and build awareness around, what do you do?
The usual approach… scare the bejesus out of everyone with a direct heavy hitting campaign. But there is another way and if done right can be just as effective. Add one celebrity and a generous dose of humour.
The British Heart Foundation have done it, and done it well with their Hard and Fast ad campaign starring none other than Vinnie Jones demonstrating CPR to the BeeJees ‘Staying Alive’.
Light-hearted and playful it drives the message home without condescension or fear making it watchable and engaging, and moreover shareable.